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The Alexa Rank is calculated and provided by Alexa.com as a numeric popularity ranking for websites, with a ranking of 1 being the most popular.
A site's Alexa rank is based on estimates of traffic and visitor engagement over a period spanning the last 3 months and serves as a useful metric for judging a website's overall popularity in relation to all other currently live websites.
Our free Alexa Rank Checker is a fast way to find out the Alexa rank of your own website or any other site.
Simply enter the URL (domain name) you wish to check, whether it's your own site or other sites in your business's niche.
We recommend checking your Alexa Rank regularly so you can learn whether your site is increasing or decreasing in popularity over a period of time.
If you want to get an idea of how popular a website is, one of the most well-known ways to check for that is to find out the “Alexa Rank” of the website.
Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on the information it picks up from around the web via various toolbars and web browser extensions.
Although Alexa runs a number of services and has even been involved in some notable projects in the past (like providing a database that served as the basis for the creation of the Wayback Machine), its most noted service or tool is “Alexa Rank.”
Check Alexa rank with a well-designed user interface built for simplicity, Alexa Tool is extremely easy to use and it's very intuitive.
To use the tool, you will only need to take the following steps:
And finally, the tool will show you the Alexa rank results immediately.
Alexa Inc. is a subsidiary of Amazon; a corporation based in California, US. Alexa solely concentrates on commercial website traffic data.
It offers internet users a toolbar as of mid-1997, thus the user has fast access to website tools in his web browser.
Mainly, this free toolbar delivers data about which site a user visits; and as there are already billions of users with toolbar around the world, Alexa can afterward recognize the popularity of a site along with its competitors.
It is significant for webmasters as well as bloggers to identify their Alexa website ranking as it illustrates how many individuals have viewed their website page.
It provides them with a clear-cut idea of how prevalent their site is across the internet and the rank of their competitors.
The Alexa website ranking is specifically based on a 3 month time period of traffic data collected from toolbars. It is available for free on a site and also delivers periodic reviews of the most prevalent websites.
Your site's Alexa rank is a simple number representing the popularity of your website when compared to all other live websites.
It does not measure your site's rank within your own industry, although you can make these comparisons yourself by checking the ranks of other sites.
Most small businesses will find that their websites' Alexa Ranks are in very high numbers, meaning low popularity in comparison to other sites, but this is not a cause for concern.
Consider that your Alexa Rank compares your website to the entire internet. That's why Alexa Rank is best used as a benchmarking tool to help identify your site's rate of growth — as your business grows and you earn more traffic, your rank will increase.
If you want to see the top-ranked sites, Alexa.com maintains a live list of website rankings you can view globally or filter by country or category.
Currently, all the top global spots are taken by huge companies like Google, Yahoo, Facebook, Netflix, and several staple Chinese websites.
All users can see the first 50 results with the complete list available to premium accounts.
According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).”
This is to say that the ranking is calculated using a proprietary methodology that combines a site's estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. Alexa mines its data from millions of users around the web who uses a toolbar provided by the company.
The Alexa toolbar is available through browser extensions on Chrome, Firefox, and Internet Explorer, as well as through Alexa's website.
For Alexa to be able to get these statistics, users must install the Alexa toolbar on their browser.
Given that it is not every single Internet user (ever) that installs and uses the toolbar, most people tend to not weigh Alexa Rank very heavily. Alexa itself even admits that “Alexa's traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all internet users.”
However, the data Alexa provides can help you in most cases to have a “general” idea of how popular a website is, hence the reason it is still considered useful. But then, why check for such data? What do you need it for? Let's discuss that next.
People often confuse Alexa Rank and Google PageRank, but the two ranking systems focus on different aspects of websites in general.
While Alexa ranks websites based on traffic and engagement, Google PageRank measures the authority of a website — in short, how useful the website is considered to be.
Google determines a website's authority based on its SEO keywords, content quality, backlinks, and other variables for the purpose of ranking websites in search results.
In contrast, Alexa.com measures popularity via traffic and engagement only, not by any SEO method.
In the early days of Alexa.com, data gathering relied on the installation of the Alexa Toolbar which would collect browsing and engagement information during normal internet browser usage.
This method was identified as having several flaws — namely, that it was only able to collect data on sites that were popular among the type of internet user who was willing to use the toolbar.
This group consisted mostly of tech-savvy users and others specifically interested in popularity rankings for websites.
Alexa.com identified this issue and soon developed improved data collection methods to ensure a more accurate ranking system that accounted for all internet users, not the specific group that chose to use the toolbar.
As Alexa puts it, you get to know “how well a website is doing relative to all other sites on the web over the last 3 months.” Check Alexa Rank using our free Website Analytics Tool
Here are four key things you can do with the analytic data from Alexa Rank:
Now that you know what to do with the data from Alexa Rank, let's talk about actually checking your Alexa Rank (with Alexa Analytics by Small SEO Tools, of course).
The consistency of Alexa traffic rank typically depends upon the number of individuals in the toolbar. Though, the origin of the toolbar and the exact number of users are not revealed to the general public.
Though still, it is expected to develop ruling on the importance of Alexa website Ranking/Alexa ratings are solely based upon identified website visits (Alexa traffic) along with its Rankings.
Consequently, there have been some initiatives in which a connection has been created between the number of website visitors as well as the ranking.
Alexa web ranking solely relies on the information that they usually get through Alexa Rank Toolbar. The project calculates Ratings via web traffic and the backlink profiles and concludes the Alexa ranks.
This free toolbar is accessible for all users of Firefox, Chrome, and Internet Explorer plus through the Alexa internet website. In order to be capable of getting these statistics, users should install the free Alexa toolbar on their web browser.
There are some correspondences between Alexa rating/Score and Alexa Rank.
It indicates that while two identical websites having similar web page ranking are displayed in search engine results, the site with the lowest Alexa Rating/scoring would frequently get higher in search engine results.
Many marketing agencies say that the Alexa score of a website does not take into account, but as long as you cannot understand what the factors are to affect Google's Page Rank, you cannot exclude the Alexa score.
In research, I see similarities between PageRank and score. When two almost the same websites with the same PageRank come in search results, that website with the lowest Alexa score gets higher in the search engine.
Of course, it's hard to check if this is directly on the Alexa score.
For years, the discussion about the reliability of the Alexa Ranking has been discussed. According to many, numbers are worthless (see, for example, the discussions at webmasterworld.com and seochat.com).
Others use the Ranking for PR purposes or research. The reliability of Alexa Ranking is largely based on the number of users of the toolbar and the representativeness of these users.
Already on the help page already indicates that there are relatively many users in South Korea making South Korea's websites (too) high. The exact number of users of the toolbar and the origin of these users are unfortunately not public, and questions about this are not yet responded to, which means nothing about the reliability of the Ranking.
Nevertheless, it is possible to make a ruling on the relevance of the Ranking based on known website visits, and its Rankings.
Thus, there have been several initiatives where a relationship has been established between the number of visitors and the Ranking. The chance is that the number of users in English-speaking countries is greater than in non-English-speaking countries such as the Netherlands (except South Korea).
The spread of the measurement points already indicates that the reliability of the Ranking is not very high. However, it is now possible to estimate the number of visitors per day based on the relationship.
Since Alexa Rank is based on on-site traffic, increasing your rank involves drawing more traffic to your website through SEO, advertising, or other strategies.
The time spent on your website matters too, so ensure you're offering a high-quality experience to your visitors. Useful, interesting content makes a big difference, as does mobile optimization and other site improvements for your audience.
You can also learn a lot from looking at websites that rank higher than yours. While the difference may be caused by factors out of your control, such as the competitor's website simply being older and therefore having had more time to build an audience, their site may also have advantages in design, content, or user experience.
By learning from what your competitor does better, you can improve your own website. Alexa.com even has the Audience Overlap Tool to help you discover your competitors as well as other websites that share your keywords and/or audience, like discussion forums relating to your industry. Alexa.com also offers an assortment of paid solutions to help you build a stronger overall strategy for your website.
Alexa internet inc. is a subsidiary of Amazon.com that is based in California, USA. It specializes in commercial web traffic data.
It is an indicator for websites that tells them how many visitors have viewed their page. Website owners and bloggers keep checking the value of their websites on the Alexa toolbar to find out how popular they are in the online world as well as the rankings of their rival sites.
The traffic ranking of Alexa is based on 3 months of the traffic data collected from its toolbars. The more a site is visited, the lower the value of its Alexa rank. Google is the most visited site in Italy. Facebook, YouTube, and yahoo are close behind it.